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Educated Guess (EG) is a research lab helping brand owners grow by thinking differently about design, culture, and emerging tech.

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Educated Guess (EG) is a research lab helping brand owners and creative leaders anticipate change by thinking differently about design, culture, and emerging tech. Specifically, EG provides consulting services, interdisciplinary learning experiences, and future insights to help creators build more conscious experiences, products, and services.

Conceived in 2018 as a "liberal arts school for everyday people", Educated Guess garnered attention initially through its public lecture series. Serving over 45,000 humans across 18 countries, the series (archived in 2022) covered topics of personal growth, design practice, and art history–eclipsing over 250 hours of airtime.

These lectures have been consumed virtually and collectively–resulting in collaborations with Adidas, Soho House, A Ma Maniere, Atlanta Design Festival, SVA, School, Research + Development, and more.

Interested in the public application of architectural thinking, Educated Guess provides a community for creators to prepare for a rapidly changing world and discuss trends affecting our future. In addition, EG provides resources and training to help creators thrive in uncertain environments--all with the support of an active community of like-minded experts here.

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Educated Guess (EG) is a research lab helping brand owners grow by thinking differently about design, culture, and emerging tech.